South by Southwest Archives - Event Marketer

Posts tagged with ‘South by Southwest’

March 19, 2019

Big Bets in Experiential at SXSW, from Netflix to Sony to Lululemon

If ever there were an event that lets brands flex some strategic muscle, it’s SXSW. The annual Austin-based conference and festivals, this year March 8-17, attracts influential and savvy audiences that hail from the film, emerging tech and music industries. Engaging this crowd is a tall order for brands, some of whom forgot traditional activations...

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