SXSW 2019 Archives - Event Marketer

Posts tagged with ‘SXSW 2019’

April 12, 2019

SXSW 2019 Part Deux: Experiential in Austin, From Dell to Bumble to Twitter

From augmented reality-enabled audio journeys to a library of President Donald Trump’s tweets to “Project Runway” music videos, we bring you part two in our coverage of SXSW’s opening weekend, March 8-10. What stood out: how many scooters cruised the streets of Austin, how many puppies there were to cuddle, how brand ambassadors’ passion (or...

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March 29, 2019

Torchy’s Tacos, Music and a Tiny House: Inside DoorDash’s First SXSW Event

You might think it’s a challenge engaging consumers in the on-demand economy, but at SXSW, DoorDash, the food delivery platform available in more than 3,300 cities in the U.S. and Canada, welcomed the challenge with open doors. In its first-ever physical space at the annual festival in Austin, DoorDash activated the “Tiny Home Away from...

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March 19, 2019

Big Bets in Experiential at SXSW 2019, from Netflix to Sony to Lululemon

If ever there were an event that lets brands flex some strategic muscle, it’s SXSW. The annual Austin-based conference and festivals, this year March 8-17, attracts influential and savvy audiences that hail from the film, emerging tech and music industries. Engaging this crowd is a tall order for brands, some of whom forgo traditional activations...

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