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Courting Casual Gamers, Activision Blizzard Media Asks SXSW Attendees to ‘Unlock the Gamer Within’

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Activision Blizzard Media Builds a Gaming Arcade for SXSW Attendees

Activision Blizzard Media created a two-story arcade for attendees of SXSW in Austin this year, activating March 8-11 at its first-ever appearance at the festival. The publisher is best known for intense,…

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More experiential pop-ups, stunts and installations from across San Diego The SDCC 2026 adventure continues in part two of our coverage from San Diego, where brands took up real estate across the Gaslamp… Sign in to continue reading This article is available to registered users. Email or Username Password Remember Me Forgot Password? Sign In […]
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