Millennial Marketing: Bacardi ‘Dials up the Fun’ at its Rooftop Brunch Event

Summer isn’t here just yet, but Bacardi got the party started early on April 26 with a NEON Brunch event that celebrated the launch of its new warm-weather varietal, Bacardi Lime. The experience took…


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Kait Shea
Posted by Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor, digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her at home listening to music.
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