launch event Archives - Event Marketer

launch event Archives - Event Marketer

Posts tagged with ‘launch event’

September 13, 2021

Hybrid Events: How Archer Leveraged Extended Reality to Engage Two Audiences

It can be difficult to envision a future where electric vertical takeoff and landing (eVTOL) aircraft are an everyday form of transportation, so to showcase how it will help usher in the era of urban air mobility, eVTOL company Archer hosted a hybrid launch event for its Maker aircraft. Leveraging cutting-edge extended reality and gaming...

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November 23, 2020

Honda Launches its Next-Gen Civic on Twitch to Entice the Gaming Community

Product launches are going virtual in these pandemic times. So, when it came time for Honda to debut the prototype of its new 11th generation Honda Civic, the brand went all-in with digital on Twitch—a destination where younger, first-time car buyers spend a lot of their time. Converging its esports strategy and music platform for...

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September 21, 2020

Ford Takes the Media on an Off-roading Adventure to Launch the New Bronco

Automotive launches often feel homogenous, but following the Bronco’s 24-year hiatus, Ford knew a standard press reveal for the vehicle wouldn’t do. So on Aug. 11, the Bronco’s 55th birthday, the automaker delivered a series of small, COVID-friendly ride-and-drive experiences at the Holly Oaks off-road vehicle park in Michigan. In groups of no more than...

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