Posts tagged with ‘launch event’
Hendrick’s Multisensory Spa Activation Evokes the ‘Magic of the Sea’
From the soothing sound of crashing waves, to the anti-aging benefits of algae-infused skincare products, the ocean is broadly linked to emotional and physical refreshment. So for the launch of Hendrick’s limited-edition Neptunia expression, which features coastal botanicals, the historically “peculiar” gin brand hosted an Undersea Imaginarium and Spa experience in New York City’s Tribeca...
Mezcal El Silencio Hosts a Multisensory Spectacle in the Desert to Launch its New Hotel and Distillery
For a brand called El Silencio, the company sure made a racket for the grand opening of its hotel and distillery in Mexico. The artisanal mezcal maker has a rich storytelling history and a penchant for flirting with behaviors and practices that live just below the surface of society, which served as ample fuel for...
Hybrid Events: How Archer Leveraged Extended Reality to Engage Two Audiences
It can be difficult to envision a future where electric vertical takeoff and landing (eVTOL) aircraft are an everyday form of transportation, so to showcase how it will help usher in the era of urban air mobility, eVTOL company Archer hosted a hybrid launch event for its Maker aircraft. Leveraging cutting-edge extended reality and gaming...
Drone Drops, Diversity and Dimension: Inside the Global Launch of Amazon’s ‘Without Remorse’
How Amazon unleashed a multi-platform campaign built for diverse audiences Leave it to Amazon Prime Video to execute an experiential marketing campaign as gripping as the action-packed film it was built to promote. Ahead of the debut of its original military thriller “Tom Clancy’s Without Remorse,” the brand launched a multidimensional global marketing program aimed...