millennials Archives - Event Marketer

millennials Archives - Event Marketer

Posts tagged with ‘millennials’

May 16, 2022

Pizza Hut Soothes Gen Z Stress with a ‘Struggle Bus’ Mobile Tour

Inspired by the millennial and Gen Z adage of being “on the struggle bus” when dealing with life’s obstacles, Pizza Hut offered the young demos a remedy: comfort food aboard an actual struggle bus. Yep, a bright-red, Pizza Hut Struggle Bus embarked on a road trip beginning with an April 2-3 debut at the NCAA...

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August 12, 2019

Scooter Sink: Oral Care Brand Hello Activates a Mobile Teeth Brushing Station

If you think your product can’t be sampled on the streets, think again. Oral care company Hello is tackling the private act of teeth brushing (or lack thereof) by tapping into the on-demand service trend with its newly launched electric scooter-based mobile brushing service “Spyt,” currently in trials in New York City. The scooter has...

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August 9, 2019

Technology, Lifecycles: More Key Insights from the Millennial Impact Report

More evidence that millennials aren’t as tech-obsessed as marketers might think. Among key findings for researchers in the 2019 Millennial Impact Report, which includes data analysis from 10 years of studies on millennials and causes, is the role of technology in the lives of millennials and how they leverage technology to engage in causes and...

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August 5, 2019

How ESPN Leveraged Tentpole Moments in Sports to Go Beyond Linear TV

Consumers today can turn to any number of streaming platforms and networks to enjoy sports-related content. So, to engage fans where they are—and not just in their living rooms—ESPN launched an event series surrounding tentpole moments in sports, each featuring experiences tailored to those particular groups of sports fans. Dubbed “ESPN House,” the series’ first...

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