CES 2018: Inside the Playful 'Google Assistant' Takeover

CES 2018: Inside Google’s Playful Las Vegas Takeover—A Numbers Story

Attendees interacted with gumball machines using the “Hey Google” call to action.[/caption]
For its first major presence at CES in several years, Google put all its gumballs in one playful basket…


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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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