Archive

Tag: Google Assistant

  • CES 2019: How Google Took Attendees for a Ride
    B-to-B Events

    CES 2019: How Google Took Attendees for a Ride

    Google once again made its presence known at CES, Jan. 8-11, with a two-story Google Playground installation outside the Las Vegas Convention Center in Central Plaza that offered a big and bold LED façade, spacious plaza and a closed-off upper level that housed what was the talk of the show: The Ride. In fact, if […]

  • CES 2018: Inside the Playful 'Google Assistant' Takeover
    B-to-B Events

    CES 2018: Inside Google’s Playful Las Vegas Takeover—A Numbers Story

    For its first major presence at CES in several years, Google put all its gumballs in one playful basket with a Las Vegas takeover for Google Assistant designed around the product’s call-to-action, “Hey Google.” The program involved a visual takeover with “Hey Google” out-of-home ads in 54 locations, including the airport, at hotels along the […]