How Buick Engaged Fans at the NCAA Final Four Tournament

How Buick Engaged Fans at the NCAA Final Four Tournament

How Buick Engaged Fans at the NCAA Final Four Tournament

Experiences included a Bracketball game, Kick to Win engagement and Chalk Talk zone featuring casual conversation between former players.[/caption] To capture the attention of younger and affluent audiences,…
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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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