Google Archives - Event Marketer

Posts tagged with ‘Google’

March 12, 2019

Google Activates ‘Be Internet Awesome’ Campaign at Dad 2.0 Influencer Conference

To spread awareness about its Be Internet Awesome campaign, which teaches parents, educators and kids the fundamentals of online safety and digital citizenship, Google created a carnival-themed activation at Dad 2.0, a dad blogger and influencer conference in San Antonio, TX, from Feb. 21-23. Dads shot hoops, worked a claw machine, knocked over “bad” passwords...

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January 30, 2019

CES 2019: How Google Took Attendees for a Ride

Google once again made its presence known at CES, Jan. 8-11, with a two-story Google Playground installation outside the Las Vegas Convention Center in Central Plaza that offered a big and bold LED façade, spacious plaza and a closed-off upper level that housed what was the talk of the show: The Ride. In fact, if...

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July 11, 2018

Fore! Google Gets Experiential With a Product-Inspired Mini Golf Course

The Google Home Mini voice assistant was designed to simplify daily tasks for consumers, so to illustrate the device’s use cases and cement its position as a cornerstone of Google’s smart home ecosystem, the brand created mini golf course pop-ups in four cities across the U.S. Whereas last year the brand focused on driving awareness...

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July 6, 2018

Why the Industry is Embracing the Tiny House Trend

Five brand activations that leveraged the ‘less is more’ mentality  Tiny houses are a big thing right now—the object of TV shows, lifestyle websites and magazine photo spreads. Their dimensions, ranging anywhere from 100- to less than 500-square-feet, have made them a popular choice among millennials, baby boomers or anyone looking to downsize and simplify....

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February 12, 2018

CES 2018: Inside Google’s Playful Las Vegas Takeover—A Numbers Story

For its first major presence at CES in several years, Google put all its gumballs in one playful basket with a Las Vegas takeover for Google Assistant designed around the product’s call-to-action, “Hey Google.” The program involved a visual takeover with “Hey Google” out-of-home ads in 54 locations, including the airport, at hotels along the...

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