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Posts tagged with ‘Google’

March 23, 2020

Q&A: Google Talks Educational Events, Internet Safety and Stumping Parents

Google leveraged Safer Internet Day (Feb. 11) to take its Be Internet Awesome platform live, arming families with the fundamentals of online citizenship and safety via an art gallery-style experience in New York City (MKG handled). Considered a driver’s course for internet safety, the event operated around Be Internet Awesome’s five pillars: Smart, Alert, Strong,...

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July 30, 2019

Interactive Feature: Our Full Report on Brand Experiences at Cannes Lions 2019

We came. We saw. We sunburned. EM’s first Cannes Lions International Festival of Creativity is in the bag, and we’ve learned plenty. Thousands of advertisers, marketers and creatives hailing from nearly 100 nations descended upon the French Riviera June 17-21 seeking creative inspiration, business opportunities and, if we’re honest, booze. It attracts a crowd that...

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June 24, 2019

Coverage from Cannes Lions: Five Brands Activating Experiences for Creatives

C’est fini! The 2019 Cannes Lions International Festival of Creativity is a wrap, and we’re back stateside (a lot less sweaty and bit sun-kissed) and eager to share what we saw. A key insight from our three days on-site: High-level meetings and networking often take precedence over experiential activations at this event. So, brands that...

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March 12, 2019

Google Activates ‘Be Internet Awesome’ Campaign at Dad 2.0 Influencer Conference

To spread awareness about its Be Internet Awesome campaign, which teaches parents, educators and kids the fundamentals of online safety and digital citizenship, Google created a carnival-themed activation at Dad 2.0, a dad blogger and influencer conference in San Antonio, TX, from Feb. 21-23. Dads shot hoops, worked a claw machine, knocked over “bad” passwords...

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