For 10 years, EM has been championing b-to-b all-stars, delving into their career journeys, portfolios, best practices and industry forecasts. Meet this year’s crew: The 2026 B-to-B Dream Team.
Amy Loskutoff, Director-Events, Google Cloud
Who would’ve thought a 17-year career in baseball would lead into tech? But that’s the story behind Amy Loskutoff’s professional journey that started with interning for the San Francisco Giants.
She first unlocked luxury suite doors for guests and was promoted to selling season tickets. Then, she ran account management and operations as director of those same 70 luxury suites, coming full circle. Loskutoff was there for the stadium transition from Candlestick Park to AT&T Park, now Oracle Park, and throughout her time with the Giants, picked up a passion for events.
“In baseball, we do 81 regular season home games a year, so that’s 81 events. We also did about seven to 10 non-baseball sporting events and concerts per year,” she says. “The process of events really got into my blood at that point.”
The leap into the tech world came with an opportunity in event sponsorship sales at Oracle, where Loskutoff managed accounts, eventually evolving into managing its expo and operations. After 10 years at Oracle, she left her role as director-event marketing, exhibits and partner enablement to lead and develop Google Cloud’s sponsorship program.
Stepping into the head of event operations position, Loskutoff oversaw ops for the Next flagship conference, and now, she serves as director-events at Google Cloud, where she continues to manage Next and the events team.
“The majority of my time is dedicated to Next, but it’s also so much about people management and development,” she says. “On our team, we have a really strong group of professionals who range from veteran expertise to new talent and new creative technologists. They’re people who live and breathe Googliness. It’s a word in Google, I promise.”
For Loskutoff, it’s important to mix “Googliness” with new perspectives and approaches to executing and strategizing to challenge the team to think differently, innovate, learn from one another, stay on top of industry successes and then build on them. She credits effective foundational processes, like cross-functional workstream meetings, and an ops hub of shared documents, as ways Google Cloud has established a one-team community.
“Every well-oiled machine starts with that operational framework, and it allows people to go off, execute, get creative, but they know that they have these foundations of operational strength that support the entire team,” she says. “As a steward of our brand, it is really important for us to come across in a very consistent way, and the only way to do that is to have these touchpoints where everybody’s communicating what they’re working on and how they’re doing it.”
With Next having just taken place April 22-24 in Las Vegas, it was all hands on deck for the events team of 25 full-time staff, as well as agency partners and contractors. It’s Alphabet Inc.’s largest event, and the events team additionally oversees and collaborates on another 30 to 40 Google-hosted events of various sizes, including a summit program of 26 global events activated by regional teams.
“Next is kind of our baby, and even when it’s over, we’re planning the next Next,” Loskutoff says. “Some of the components of Next that we’ve doubled down on over the last few years are the Customer Engagement Center, a hard-working space that hosts more than 4,700 meetings over three-and-a-half days; Expo with over 300 partners and at the heart is our Google Cloud Demo Showcase; and Keynote because we try to make them a visual delight for the in-room experience and the live broadcast.”
There’s a balance to consider with Next’s visuals and designs when “trying to make enterprise playful and do it in a responsible way,” Loskutoff says, adding that the event needs to show Google Cloud as a trusted business partner.
“We still want it to remain the fun, Googly brand that we are, but at the same time, we understand that we need to also reassure the attendees that there’s nothing necessarily playful about the technology, the content and the basis of the products and services,” she says. “We want them to enjoy the event and have it be a beautiful environment for them to absorb because it’ll make them want to be there and come back for more.”
Next ’26 welcomed more than 32,000 leaders, developers and partners to explore Google Cloud’s Agentic Era across three keynotes, 25 spotlights, 700-plus breakout sessions, a Showcase and Expo tech playground, and networking opportunities. And we know Loskutoff and the events team have already hit the ground running on 2027.
Photo credit: Alive Coverage for Google
