How Events are Ushering in the Next Era of Cause Marketing Cause Marketing, Video Gallery, B-to-C Events, Technology Posted on August 8, 2018 by Kait Shea Six brands leveraging cause marketing campaigns to drive change and lead by example Legendary college basketball coach John Wooden once said, “The true test of a man’s character is what he… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? This story appeared in the July/August 2018 issue Tags:jefferson's bourbon, Experiential Marketing Agency, Toms, Event Agencies, ocearch, Event Marketing Magazine, Experiential Marketing Companies, Citi, Event Marketers, millennials, Chobani, event marketing, Corona, Event Marketer, cause marketing, Event Agency, no kid hungry, Event Marketer Magazine, colgate, EventMarketer Related Articles Field Report: 11 Memorable Activations from the AWS re:Invent 2025 Show Floor The Last (Sun)Dance: How Sponsors Closed Out the Festival’s Final Year in Park City Openigloo’s Humorous Guerrilla Strategy Stays the Course at the NYC Marathon How a Viral Gen Z Hoodie Brand is Maximizing Signage on a Pop-up Tour