How Events are Ushering in the Next Era of Cause Marketing Cause Marketing, Video Gallery, B-to-C Events, Technology Posted on August 8, 2018 by Kait Shea Six brands leveraging cause marketing campaigns to drive change and lead by example Legendary college basketball coach John Wooden once said, “The true test of a man’s character is what he… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? This story appeared in the July/August 2018 issue Tags:Event Marketing Magazine, Experiential Marketing Companies, Citi, Event Marketers, millennials, Chobani, event marketing, Corona, Event Marketer, cause marketing, Event Agency, no kid hungry, Event Marketer Magazine, colgate, EventMarketer, jefferson's bourbon, Experiential Marketing Agency, Toms, Event Agencies, ocearch Related Articles B-to-B Dream Team 2025: Meet Nefra MacDonald Field Report: Six Trade Show Booth Ideas from World of Concrete 2026 Experiential Marketing Trend of the Week: Hotel Takeovers PNC Leans into the Hockey Flow Trend with a Barbershop Pop-up in Dallas