How Events are Ushering in the Next Era of Cause Marketing Cause Marketing, Video Gallery, B-to-C Events, Technology Posted on August 8, 2018 by Kait Shea Six brands leveraging cause marketing campaigns to drive change and lead by example Legendary college basketball coach John Wooden once said, “The true test of a man’s character is what he… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? This story appeared in the July/August 2018 issue Tags:EventMarketer, jefferson's bourbon, Experiential Marketing Agency, Toms, Event Agencies, ocearch, Event Marketing Magazine, Experiential Marketing Companies, Citi, Event Marketers, millennials, Chobani, event marketing, Corona, Event Marketer, cause marketing, Event Agency, no kid hungry, Event Marketer Magazine, colgate Related Articles Ideas from NYCC 2025: Paramount’s Botany Lab, HBO’s Horror Show, Walmart’s Gaming Retreat and More Q&A: Sonic’s CMO Talks Tapping into the X Games Fanbase and Standing out as a Sponsor Photo Tour: Inside the Family-friendly Lego x Nike ‘Built to Ball’ Experience The Brief: Soda-Powered Car Washes and Financial Speed Dates