How Events are Ushering in the Next Era of Cause Marketing Cause Marketing, Video Gallery, B-to-C Events, Technology Posted on August 8, 2018 by Kait Shea Six brands leveraging cause marketing campaigns to drive change and lead by example Legendary college basketball coach John Wooden once said, “The true test of a man’s character is what he… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? This story appeared in the July/August 2018 issue Tags:Event Marketing Magazine, Experiential Marketing Companies, Citi, Event Marketers, millennials, Chobani, event marketing, Corona, Event Marketer, cause marketing, Event Agency, no kid hungry, Event Marketer Magazine, colgate, EventMarketer, jefferson's bourbon, Experiential Marketing Agency, Toms, Event Agencies, ocearch Related Articles Hertz Unleashes a Pack of Dogs and a Pop-Up Café at the World’s Largest Gathering of Golden Retrievers Seven Trade Show Exhibit Engagement Tactics from Shoptalk 2026 How Sony Electronics’ Creative Space Tour Acts as a Continuous Feedback Loop Women in Events 2025: Meet Ashley Jex Wagner