How Events are Ushering in the Next Era of Cause Marketing Cause Marketing, Video Gallery, B-to-C Events, Technology Posted on August 8, 2018 by Kait Shea Six brands leveraging cause marketing campaigns to drive change and lead by example Legendary college basketball coach John Wooden once said, “The true test of a man’s character is what he… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? This story appeared in the July/August 2018 issue Tags:Event Agency, no kid hungry, Event Marketer Magazine, colgate, EventMarketer, jefferson's bourbon, Experiential Marketing Agency, Toms, Event Agencies, ocearch, Event Marketing Magazine, Experiential Marketing Companies, Citi, Event Marketers, millennials, Chobani, event marketing, Corona, Event Marketer, cause marketing Related Articles EMS 2026 Opens with Field Trips, Forums and the 2026 Ex Awards 10 Minutes With… Todd Fairbairn, Head of Marketing and Brand at Emotiv Mobility IBM Tees up a New Audience—Consumers—with a Masters Watch Party in NYC Finalists Announced: The 2026 Ex Awards