Behind The Scenes: Coke’s World Cup Happiness Flag

It’s one thing to engage consumers in a campaign message. It’s another to weave them into the fabric of one, literally. For its global sponsorship of the 2014 FIFA World Cup, Coca-Cola harnessed the…


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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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