Q&A: How Hallmark Remains Relevant and 'PopMinded'

Q&A: Hallmark's Director of Marketing on How the 100-Year-Old Brand Remains Relevant and 'PopMinded'

Q&A: Hallmark’s Director of Marketing on How the 100-Year-Old Brand Remains Relevant and ‘PopMinded’

Hallmark’s PopMinded product line features event-exclusive collectibles.[/caption] When you think about Hallmark, Comic-Con may not immediately spring to mind. But having a presence at this pop…
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