Tag: CMA Fest
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B-to-C EventsChevy’s Enduring CMA Fest Program Returns with Rides, Vibes and TikTok Moments
A COVID-19 hiatus didn’t disrupt Chevrolet’s 17-year sponsorship of CMA Fest, which revved back up June 9-12 at the event in Nashville. The automotive brand returned as the fest’s Official Ride of Country Music, offering up free rides throughout the city as well as two sponsored live music stages—the Chevy Vibes Stage at the Walk […]
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B-to-C EventsValue-adding Experiences, Content, Surprises: Inside Chevy’s CMA Fest Program
Among the summer’s biggest festivals is the Country Music Association’s CMA Fest in Nashville, which took place June 7-10, and entertained more than 300,000 consumers with an expo, festival experiences, outdoor stages and concert. As the official ride of the fest, Chevrolet engages fans across three activations including the Chevy Breakout Stage at Walk of […]
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B-to-C EventsQ&A: Hallmark’s Director of Marketing on How the 100-Year-Old Brand Remains Relevant and ‘PopMinded’
When you think about Hallmark, Comic-Con may not immediately spring to mind. But having a presence at this pop culture fan fest is an important part of the 100-year-old brand’s strategy to stay relevant among today’s younger consumers. Sure, Hallmark still wants to sell birthday cards and baby gifts, but it’s also looking to connect […]
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B-to-C EventsKick up Your Heels With the Most Memorable Brand Activations at CMA Fest
When it comes to country music, it just doesn’t get much bigger than CMA Fest. It’s been called the Super Bowl of country music and compared to Mardi Gras. However you describe it, for four days in June, CMA’s hometown of Nashville becomes a country music mecca—a place where fans get their cowboy on as […]
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B-to-C EventsCMA Fest: Four Ways Chevy Connected With Festivalgoers
Longtime CMA Festival sponsor Chevrolet was back in Nashville once again this year with a truckload of vehicles and event marketing initiatives that spread over four days, from June 8 to 11. The automaker sponsored two of the festival’s main stages, one in Walk of Fame Park in the center of town and the Chevrolet […]