Archive

Tag: no kid hungry

  • Citi at Taste of the Nation: Taiwanese Cuisine, Molecular Mixology and a Chocolatier
    B-to-C Events

    Citi Sponsorship Mixes Culinary Touchpoints with a Philanthropic Mission

    Citi is often recognized in the events world for its entertainment platform, but an important part of the brand’s mission is to enable growth and economic progress in the communities it serves. That’s where Taste of the Nation, which benefits the No Kid Hungry campaign, comes in. Citi has served as co-sponsor of the ticketed […]

  • How Events are Ushering in the Next Era of Cause Marketing
    B-to-C Events

    How Events are Ushering in the Next Era of Cause Marketing

    Legendary college basketball coach John Wooden once said, “The true test of a man’s character is what he does when no one is watching.” But the truth is, the pervasiveness of social media means that in this day and age—everyone is watching.

  • Citi Infuses Social Currency with a Charitable Twist at Taste of the Nation Events
    B-to-C Events

    Citi Ties Giving into Hashtag Use at Taste of the Nation

    Citi for the fourth year of its Taste of the Nation co-sponsorship capitalized on consumers’ passion for photographing food they eat. The event series, which benefits the No Kid Hungry campaign by the nonprofit Share Our Strength, visited New York City on April 18 at the Brooklyn Expo Center and involved about 70 local food, […]