Oath Newfront Uses Popcorn, Parkour and Street Vibes to Showcase Brand Value - Event Marketer

Oath Newfront Uses Popcorn, Parkour and Street Vibes to Showcase Brand Value

Oath Newfront Uses Popcorn, Parkour and Street Vibes to Showcase Brand Value

Let’s face it: upfront and newfront events can be pretty stodgy affairs. Advertisers, media buyers and business partners typically congregate in a theater for an hour or two to digest formal presentations…
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