Global Event Campaign: How AOL and Yahoo Merged as Oath

Inside the Global Event Campaign that Marked AOL and Yahoo Merging as Oath

Inside the Global Event Campaign that Marked AOL and Yahoo Merging as Oath

Now under Verizon, Oath engages customers and employees in a rebranding with industry activations and internal events    AOL is one of the internet’s oldest brands and Yahoo is one of the most…
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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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