How Brands Engaged Hoops Fans at NBA All-Star Weekend

How Brands Engaged Hoops Fans at NBA All-Star Weekend

Sponsorships, Festivals & Fan Cons, Photo Gallery, B-to-C Events, Technology
Posted on March 22, 2019 by Kait Shea

There’s something unique about pro basketball that sets hoops fans apart from other sports enthusiasts. It’s that melding of athletics, fashion, music, technology and other elements of pop culture…

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This story appeared in the March 2019 issue
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Kait Shea
Posted by Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor and manager of digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her hanging out with her dogs or singing too loudly at a music festival.
View all articles by Kait Shea →

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