Posts tagged with ‘sports fans’

December 18, 2023

Sports Sponsorship: 10 Ways Brands are Tackling the Tailgating Scene

When football fans on-site at college and pro games aren’t watching players block, tackle and blitz each other, they’re looking for other ways to be entertained. This season, sponsors stepped up to the challenge (as did Taylor Swift, but that’s another story). From the brands you’d expect to find on the field, like Bud Light...

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June 19, 2023

Ritz Hooks College Basketball Fans with a 20-Foot ‘Hoop Tree’ at the Final Four

Ritz’s brand purpose is all about creating “moments of welcome.” So to boost awareness of its new “Everything” Toasted Chips flavor, the brand crafted a lighthearted, family-friendly sampling experience designed for high engagement and visibility during the NCAA Men’s Final Four tournament in Houston. The activation, hosted at the Final Four Fan Fest, served as...

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June 12, 2023

Pickleball Sponsorship: Four Tips for Engaging ‘Picklers’

Interest in pickleball has been spreading like wildfire, and a growing number of brands is jumping in to fan the flames. As the nation’s fastest-rising sport, pickleball is attracting sponsors from a host of categories as tournaments, tours and festivals dedicated to the sport continue to crop up. The appeal is evident: “Picklers” represent a...

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