sports fans Archives - Event Marketer

sports fans – Event Marketer

Posts tagged with ‘sports fans’

July 27, 2020

A Virtual Opening Night: How Minor League Baseball Pivoted

Stadiums are locked down, fields are empty and only half of the major sporting events originally scheduled for 2020 are slated to take place this year. Yep, the COVID-19 pandemic has made it a bleak time to be a sports fan. But Minor League Baseball’s (MiLB) appetite for innovation revived the fervor of sports fandom...

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July 6, 2020

‘Fresh and Different’: Mastercard Ambassadors Host Digital Priceless Experiences

Mastercard’s Priceless Cities platform was built to engage cardholders through exclusive in-person events and experiences. But along with the global pandemic came the need to reimagine those experiences for a quarantined audience, and like many businesses before it, the financial services brand made the pivot to digital. As a result, a vast array of online...

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November 6, 2019

CBS and IZOD Go Live with a Primetime Matchup Event for College Football Fans

Sports fans are hungry for experiences beyond linear TV, and so are advertisers. To engage viewers and give IZOD a boost beyond the traditional media program for football, CBS Experiences created a live fan experience surrounding CBS Sports HQ, the network’s digital sports platform on CBS Interactive. The day-long event, dubbed the CBS Sports HQ...

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November 4, 2019

How Hershey’s Navigated its First Year in Esports Events

Hershey’s, one of the world’s most well-known brands and non-endemic players in esports, broke down its first year of marketing in the space at the Esports Business Summit in September. From developing a knowledge-base of the space to forming relationships with talent, Charlie Chappell, head of integrated marketing for Hershey’s, offered insights on how newbie...

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September 16, 2019

Fan Engagement: Five Brands That Aced the US Open

The 51st annual US Open Tennis Championships kicked off with a bang, drawing in a record 68,000 fans on Opening Day of the competition (Aug. 19 to Sept. 8) at the USTA Billie Jean King National Tennis Center in Queens, NY. In addition to catching all of the on-court action, attendees had the opportunity to...

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