sports fans Archives - Event Marketer

Posts tagged with ‘sports fans’

September 16, 2019

Fan Engagement: Five Brands That Aced the US Open

The 51st annual US Open Tennis Championships kicked off with a bang, drawing in a record 68,000 fans on Opening Day of the competition (Aug. 19 to Sept. 8) at the USTA Billie Jean King National Tennis Center in Queens, NY. In addition to catching all of the on-court action, attendees had the opportunity to...

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August 19, 2019

Why Sports Properties are Partnering with Data Companies to Enhance the Fan Experience

Sports buffs are demanding more interactive experiences. Key data partnerships are helping sports properties deliver Professional sports and technology were always destined to be partners in crime. Sports fans have long embraced the time-honored tradition of tracking statistics on every player, team and matchup, and modern technology solutions are delivering that data to fans faster...

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March 22, 2019

How Brands Engaged Hoops Fans at NBA All-Star Weekend

There’s something unique about pro basketball that sets hoops fans apart from other sports enthusiasts. It’s that melding of athletics, fashion, music, technology and other elements of pop culture that makes NBA All-Star Weekend the new must-visit fan destination—and brand destination, too. At this year’s event, Feb. 15-17, in Charlotte, NC, EM got a firsthand...

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February 4, 2019

How Top Brands are Engaging Fútbol-Loving Consumers

Soccer aficionados are some of the most passionate and dedicated fans on the globe. So naturally, when the 2018 FIFA World Cup kicked off in Russia this past summer, scores of brands capitalized on the super fandom ignited by this significant cultural moment, from Visa’s Everywhere Lounge hospitality program to Hyundai’s team slogan competition to...

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November 6, 2018

Sports Sponsorship Roundup: 10 Slam-Dunk Strategies

Sports fans comprise one of the most passionate and powerful demographics in the world. It’s no wonder, then, that top brands consistently bring their A-game to their sports sponsorship activations. From non-endemic companies, like Barilla, to more predictable ones, like Budweiser, sponsors are finding clever ways to bring fans closer to the game, the athletes—and...

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