Posts tagged with ‘sports fans’

April 10, 2023

NBC Sports Replicates an Iconic Golf Hole to Drive Tournament Tune-in

Interest in golf has exploded in recent years, but for some, the luxury sport still carries an air of exclusivity. So ahead of its broadcast of THE PLAYERS Championship at Florida’s TPC Sawgrass, NBC Sports hosted a two-day event aimed at making golf more accessible and attractive to general sports fans. The network’s “PLAYERS Island”...

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February 6, 2023

Crisp Air and Crispy Chicken: KFC Crafts the First-ever Winterized Basketball Court

Embracing cold weather is a way of life for Canadians. So with a 360-degree “KFC Buckets Are Life” campaign to hype, and the knowledge that basketball is Canada’s fastest-growing sport, KFC spotted an opportunity. Enter: the KFCourt, the first-ever winterized basketball court, where shooting buckets and eating buckets of chicken align under one “roof”—Toronto’s Gardiner...

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