Tag: sports fans

The phrase “a rising tide lifts all boats” isn’t often associated with competing brands. But when it comes to increasing visibility for women’s sports, sponsors are steadfast in their commitment to inspiring other brands to jump aboard.

Ritz’s brand purpose is all about creating “moments of welcome.” So to boost awareness of its new “Everything” Toasted Chips flavor, the brand crafted a lighthearted, family-friendly sampling experience designed for high engagement and visibility during the NCAA Men’s Final Four tournament in Houston. The activation, hosted at the Final Four Fan Fest, served as […]

Interest in pickleball has been spreading like wildfire, and a growing number of brands is jumping in to fan the flames. As the nation’s fastest-rising sport, pickleball is attracting sponsors from a host of categories as tournaments, tours and festivals dedicated to the sport continue to crop up. The appeal is evident: “Picklers” represent a […]

The post-pandemic sports sponsorship landscape is a whole new ball game. There are new audiences to connect with, new engagement trends to implement, new opportunities to make a bigger impact.

Chances are, you’ve heard pickleball brought up in conversation more than once over the last couple of years. The quirky game, often described as a blend of tennis, Ping-Pong and badminton, is America’s fastest-growing sport.