Mastercard_women's sports_ FA Women's Super League match Arsenal and Chelsea January 15, 2023 in London (Photo Alex Burstow/Arsenal FC via Getty Images)

Sports Sponsorship Update, Part 2: How Brands are Driving Measurable Change for Women’s Sports

Four insights on how women’s sports sponsors are working to level the playing field The phrase “a rising tide lifts all boats” isn’t often associated with competing brands. But when it comes…

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This story appeared in the Spring 2023 issue
Kait Shea
Posted by Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor, digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her at home listening to music.
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