Buick Supports Female Athletes with 'See Her Greatness' Campaign

buick-seehergreatness-bus-featured-2022

Buick Engages Female Car Buyers with Inspiring Content and Support for Athletes

B-to-C Events
Posted on June 22, 2022 by Rachel Boucher
For more than a decade, Buick has leveraged a strategic NCAA sponsorship to shift young basketball fans’ perceptions of the brand and bask in the media exposure surrounding March Madness. But for its…
LOGIN

Please contact clientservices@accessintel.com if you are unable to login.

Tags:, , , , , ,
Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
View all articles by Rachel Boucher →

Related Articles

Receive the latest news and special announcements from Event Marketer

© 2022 Access Intelligence, LLC – All Rights Reserved. |

[type='submit']
[type='submit']