Buick Supports Female Athletes with 'See Her Greatness' Campaign

Buick Supports Female Athletes with 'See Her Greatness' Campaign
buick-seehergreatness-bus-featured-2022

Buick Engages Female Car Buyers with Inspiring Content and Support for Athletes

B-to-C Events
Posted on June 22, 2022 by Rachel Boucher
For more than a decade, Buick has leveraged a strategic NCAA sponsorship to shift young basketball fans’ perceptions of the brand and bask in the media exposure surrounding March Madness. But for its…
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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the magazine's executive editor. Her travels covering the experiential marketing in dustry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (it's never too late)—and everywhere in between.
View all articles by Rachel Boucher →

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