B-to-C Events

Buick Revamps its NCAA Final Four Activation with the Fandom University Experience

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Buick Revamps its NCAA Final Four Activation with the Fandom University Experience

To establish a cohesive platform surrounding its sponsorship of the NCAA, Buick for the Final Four Fan Fest this year in San Antonio, TX, March 30 through April 2, reimagined last year’s footprint…

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