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Inside Glade’s Multisensory Pop-up in New York City

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Photo Tour: Inside Glade’s Multisensory Pop-up in New York City
The “Fresh” room promoted the Clean Linen scent with a rather creepy childhood-inspired dream sequence, bubble machine, the muffled sound of children laughing, clouds and kites. (Bob Coscarellis Photo)

How Glade got consumers to interpret the brand for themselves with a mysterious gallery experience
 
To drive sales of candles and give the brand an off-the-supermarket-shelf presence, Glade hosted…

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