virtual reality Archives - Event Marketer

virtual reality – Event Marketer

Posts tagged with ‘virtual reality’

October 12, 2020

How HBO Delivered a Groundbreaking Social VR Experience for 100 Influencers

The pandemic has required event marketers to not only master the virtual event realm, but to keep up with the emerging technologies that fuel compelling virtual experiences. For HBO, that challenge has also served as an opportunity to connect with consumers in fresh and meaningful ways while largescale in-person events are on hold. The network...

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April 20, 2020

Three Virtual Collaboration Platforms to Use in the Era of Social Distancing

Collaboration is engrained in the event marketing discipline, and in the absence of events, some marketers are feeling disconnected from their teams, their clients, their customers and the industry as a whole. But here’s the good news: a number of virtual collaboration platforms that allow for idea-swapping and networking are available to keep event professionals...

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April 13, 2020

EMS Sneak Peek: AT&T and Vntana Talk Creating Immersive Content Strategies

The Experiential Marketing Summit will take an all-digital format Oct. 19-23. Click here for the full lineup. Virtual engagement may be on event marketer’s mind these days, but for AT&T, virtual training events are no new venture. They’ve been a big part of the program at AT&T University, where the brand hosts up to 20...

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March 16, 2020

How Dell Technologies Took Attendees out of the Ballroom and onto a Movie Set

Events within events have been trending for some time, but Dell Technologies elevated the concept at a launch event that served as part of the broader Dell Technologies Summit, held for press and analysts, in Austin. The conference theme, Next Data Decade, around the power of data to advance human progress, was brought to life...

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January 17, 2020

Roundup from CES 2020: Magicians, Potty Prototypes, Booth Builds and VR

The boldest brand experiences from the world’s biggest tech show Every January, top business professionals from a range of sectors pack their bags and head to CES to uncover what’s new and next in consumer technologies. But for event marketers, the world’s largest tech conference is also a pulse-check on experiential trends, from innovation to...

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