virtual reality Archives - Event Marketer

Posts tagged with ‘virtual reality’

August 5, 2022

Betting on the Metaverse and Short-form Video, Meta Shares its Vision for the Future at Cannes

Meta’s beach activation at Cannes 2022 touts creator power, brand collabs and a new approach to experiential Imagination and innovation reigned supreme at the 2022 Cannes Lions International Festival of Creativity, where brands brought the themes to life through sprawling activations across the Croisette designed to entertain, educate and inspire the advertisers, marketers and creatives...

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June 13, 2022

How Barone Fini’s New Wine Label Helped a Sampling Campaign Take Flight

Italian wine brand Barone Fini’s Pinot Grigio: Valdadige is a best-seller, but with the launch of a new label that replaces the family crest with a hot air balloon icon, the brand saw an opportunity to promote this new positioning and drive trial among affluent wine-drinkers in the process. Leaning into that hot air balloon...

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July 19, 2021

It’s Gogh Time: Immersive Van Gogh Experience Invites Consumers to Step Inside the Artist’s Works

New Yorkers can step inside a Van Gogh painting this summer, immersing themselves in 30,000 square feet of projection-mapped walls featuring the artist’s most famous and color-rich masterpieces. “Van Gogh: The Immersive Experience,” an all-digital and handsfree exhibit running in New York City’s financial district through October, adds the touch of culture consumers have been...

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October 12, 2020

How HBO Delivered a Groundbreaking Social VR Experience for 100 Influencers

The pandemic has required event marketers to not only master the virtual event realm, but to keep up with the emerging technologies that fuel compelling virtual experiences. For HBO, that challenge has also served as an opportunity to connect with consumers in fresh and meaningful ways while largescale in-person events are on hold. The network...

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April 20, 2020

Three Virtual Collaboration Platforms to Use in the Era of Social Distancing

Collaboration is engrained in the event marketing discipline, and in the absence of events, some marketers are feeling disconnected from their teams, their clients, their customers and the industry as a whole. But here’s the good news: a number of virtual collaboration platforms that allow for idea-swapping and networking are available to keep event professionals...

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