virtual reality Archives - Event Marketer

Posts tagged with ‘virtual reality’

December 19, 2022

Season’s Greetings: Inside Six Experiential Holiday Campaigns

It’s that time of year. You’ve likely checked your gift list twice, have had your Spotify Wrapped on repeat and are longingly eyeing the PTO countdown on your desk. But before you take a well-deserved break, check out the strategies and tools brands used to mark the holiday season in 2022. From curated pop-ups to...

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December 13, 2022

Meta Boost Small Business Studios Engage Entrepreneurs with Hands-on Workshops and Expert Support

The pandemic pushed many businesses online into uncharted virtual spaces, and understanding how to effectively navigate digital and social platforms didn’t happen overnight. In 2021, Meta’s Good Ideas Exchange identified content creation and creative strategy among the top pain points for business owners. Inspired by these findings, Meta launched a five-city tour offering hands-on workshops,...

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August 5, 2022

Betting on the Metaverse and Short-form Video, Meta Shares its Vision for the Future at Cannes

Meta’s beach activation at Cannes 2022 touts creator power, brand collabs and a new approach to experiential Imagination and innovation reigned supreme at the 2022 Cannes Lions International Festival of Creativity, where brands brought the themes to life through sprawling activations across the Croisette designed to entertain, educate and inspire the advertisers, marketers and creatives...

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June 13, 2022

How Barone Fini’s New Wine Label Helped a Sampling Campaign Take Flight

Italian wine brand Barone Fini’s Pinot Grigio: Valdadige is a best-seller, but with the launch of a new label that replaces the family crest with a hot air balloon icon, the brand saw an opportunity to promote this new positioning and drive trial among affluent wine-drinkers in the process. Leaning into that hot air balloon...

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