virtual reality Archives - Event Marketer

Posts tagged with ‘virtual reality’

March 16, 2020

How Dell Technologies Took Attendees out of the Ballroom and onto a Movie Set

Events within events have been trending for some time, but Dell Technologies elevated the concept at a launch event that served as part of the broader Dell Technologies Summit, held for press and analysts, in Austin. The conference theme, Next Data Decade, around the power of data to advance human progress, was brought to life...

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January 17, 2020

Roundup from CES 2020: Magicians, Potty Prototypes, Booth Builds and VR

The boldest brand experiences from the world’s biggest tech show Every January, top business professionals from a range of sectors pack their bags and head to CES to uncover what’s new and next in consumer technologies. But for event marketers, the world’s largest tech conference is also a pulse-check on experiential trends, from innovation to...

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August 7, 2019

At Uber Elevate, Innovations and Experiential Make Flying Cars a Reality

Uber Elevate, the annual event dedicated to showcasing the progress that’s been made toward launching commercial Uber Air aircraft by 2023, assembles key stakeholders from the worlds of aviation, government, investment and tech interested in urban aviation. This year’s event at the Ronald Reagan Building in Washington, D.C., June 11-12, also focused on innovative Uber...

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April 12, 2019

SXSW 2019 Part Deux: Experiential in Austin, From Dell to Bumble to Twitter

From augmented reality-enabled audio journeys to a library of President Donald Trump’s tweets to “Project Runway” music videos, we bring you part two in our coverage of SXSW’s opening weekend, March 8-10. What stood out: how many scooters cruised the streets of Austin, how many puppies there were to cuddle, how brand ambassadors’ passion (or...

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November 21, 2018

Highlights and Insights From our Inaugural Conference for Esports Marketers

Esports is on pace to outpace the NFL, according to a 2018 study by PricewaterhouseCoopers. Goldman Sachs predicts it will at least reach a comparable size to the NFL by 2022. But despite its growing scope, popularity and its legions of passionate fans, for many brands, esports is still a mystery. This October, Event Marketer...

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