multisensory Archives - Event Marketer

Posts tagged with ‘multisensory’

October 3, 2022

The Secret Sauce for These CPG Brands? Quirky Culinary Events

There’s been a recent uptick in experiential culinary programs, but we’re not talking about your average restaurant pop-ups. CPG brands are spicing up the dining scene with quirky, first-of-their-kind experiences that often provide multisensory touchpoints—and consumers have been eating them up (look no further than the Lay’s “Potatdomes” at Coachella this year). If you’re looking...

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April 18, 2022

Hendrick’s Multisensory Spa Activation Evokes the ‘Magic of the Sea’

From the soothing sound of crashing waves, to the anti-aging benefits of algae-infused skincare products, the ocean is broadly linked to emotional and physical refreshment. So for the launch of Hendrick’s limited-edition Neptunia expression, which features coastal botanicals, the historically “peculiar” gin brand hosted an Undersea Imaginarium and Spa experience in New York City’s Tribeca...

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February 7, 2022

Five Ways Sleep Number Crushes Booth Engagement at CES

When you’re a sleep wellness brand vying for attention at a global technology trade show, sometimes you’ve got to make your own dreams come true. Such is the case for Sleep Number, an exhibitor at CES for the last eight years. The brand’s presence at the tentpole event has evolved from a tiny footprint located...

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