multisensory Archives - Event Marketer

multisensory Archives - Event Marketer

Posts tagged with ‘multisensory’

April 18, 2022

Hendrick’s Multisensory Spa Activation Evokes the ‘Magic of the Sea’

From the soothing sound of crashing waves, to the anti-aging benefits of algae-infused skincare products, the ocean is broadly linked to emotional and physical refreshment. So for the launch of Hendrick’s limited-edition Neptunia expression, which features coastal botanicals, the historically “peculiar” gin brand hosted an Undersea Imaginarium and Spa experience in New York City’s Tribeca...

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February 7, 2022

Five Ways Sleep Number Crushes Booth Engagement at CES

When you’re a sleep wellness brand vying for attention at a global technology trade show, sometimes you’ve got to make your own dreams come true. Such is the case for Sleep Number, an exhibitor at CES for the last eight years. The brand’s presence at the tentpole event has evolved from a tiny footprint located...

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January 18, 2022

A Downsized CES Didn’t Deter These Brands from Engaging Attendees in Person

Two weeks before the highly-anticipated in-person return of CES. Jan. 5-7, a wave of major players began backing out of their in-person presence at the show, citing concerns around the Omicron variant. Amazon, Meta, T-Mobile, Twitter and Google were some of the first to pull out, with T-Mobile stating that, “While we are confident that...

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January 18, 2022

Five Steal-worthy Ideas for Cold Weather Outdoor Activations

There’s no better contingency plan than fresh air, and while many markets are under a deep freeze, winter has never deterred brands from perfecting engagement for bundled up consumers. Here we offer five tips for making the most of cold weather outdoor activations. Go Under the Dome Dome structures are not only eye-catching from a...

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