Posts tagged with ‘multisensory’
Experiential Marketing Trend of the Week: Scooping
Experiential marketers are practicing intentionality this year, trading in swiping and touch screens for what’s real. Whether it’s the always-nostalgic anticipation of receiving a heaping scoop of something that’s going to be all yours, or the proprioceptive feedback created by repetitive motions like digging, activation environments are going full tactile. Here’s the scoop. But first…...
Experiential Marketing Trend of the Week: ASMR Activations
Whether emotional, physical, or a combination of the two, event marketers are in the business of making people feel. So it was only a matter of time before the industry transformed ASMR from a YouTube phenomenon into a real-life engagement tactic. And as consumers increasingly seek more visceral experiences, that tingling sensation is helping to...
The Brief: ‘Pouroscope’ Stations and Billboard Bars
This week’s hot topics in experiential marketing cover billboard bars, “Pouroscope” Stations and Sensoria: The Black Currant Experience.
Sonic Sculptures, Art Atlases, Edible Libraries: 12 Experiential Ideas from Miami Art Week
The who’s who of art and culture convened for a week of exhibitions and events during Miami Art Week 2025, hosted Dec. 1-7, and once again, a horde of brands infiltrated the landscape with the typical invite-only, closed-door experiences that have historically dominated the scene. Even McDonald’s, the unlikeliest of companies to show up, hosted...