multisensory Archives - Event Marketer

Posts tagged with ‘multisensory’

July 10, 2019

Virgin Launches a New Route with Cultural Experiences and Sir Richard Branson

  Launching a new flight route is a big deal for an airline, and marketing the different reasons why the destinations matter and should be linked is an important part of the process. In launching its new route from Los Angeles to Manchester, England, Virgin Atlantic hosted the LAxMAN influencer event that featured influencers in...

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May 8, 2019

Launch Events: Moxy Experiments with ASMR to Deliver a Sensory Playhouse

Just shy of five years old, Marriott International’s Moxy brand is still relatively new, but an April 9 launch event for its Chelsea property in the heart of New York City’s floral district proved the playful hotel chain has blossomed. With an “Avant-Garden” theme woven throughout, Moxy leveraged its grand opening to activate a one-night...

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December 24, 2018

Six Holiday Experiences That Proved it’s the Most Wonderful Time of the Year

Few things shine brighter than the creative campaigns dreamed up by event marketers during the holidays. From playful pop-ups to eye-catching installations to imaginative window displays to digital engagements, brands go all-in to connect with consumers amid the busiest shopping season of the year. This year was no exception, with all manner of brands coming...

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