Tag: multisensory

For the U.S. debut of its Muse and Island Sun scents, the Middle Eastern fragrance house Khadlaj recently took over the Arte Museum in Las Vegas, inviting guests on a multisensory journey of the environments that inspired the products. Inside, the two fragrances were split into their own worlds. The Muse product unfolded as a […]

This week’s hot takes on hot topics in experiential marketing cover the Pit Stain Pit Stop tour, a multisensory OGXperience and the new tour vehicle on the block, the Wedgemobile.

Experiential marketers are practicing intentionality this year, trading in swiping and touch screens for what’s real. Whether it’s the always-nostalgic anticipation of receiving a heaping scoop of something that’s going to be all yours, or the proprioceptive feedback created by repetitive motions like digging, activation environments are going full tactile. Here’s the scoop. But first… […]

Whether emotional, physical, or a combination of the two, event marketers are in the business of making people feel. So it was only a matter of time before the industry transformed ASMR from a YouTube phenomenon into a real-life engagement tactic. And as consumers increasingly seek more visceral experiences, that tingling sensation is helping to […]

This week’s hot topics in experiential marketing cover billboard bars, “Pouroscope” Stations and Sensoria: The Black Currant Experience.