B-to-C Events

How ESPN Leveraged Tentpole Moments in Sports to Go Beyond Linear TV

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ESPN Fan Events
New York, NY - June 6, 2019 - Pier 17: The ESPN House (Photo by Steve Fenn / ESPN Images)

Consumers could snap photos behind the “College GameDay” desk as part of the activation.[/caption]
Consumers today can turn to any number of streaming platforms and networks to enjoy sports-related…

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