ESPN Archives - Event Marketer

ESPN – Event Marketer

Posts tagged with ‘ESPN’

November 30, 2020

Reverse Activations: How Four Brands Delivered Experiences to Consumers’ Doorsteps

You’ve heard it before and we’ll say it again: the silver lining of COVID-19 is that is has forced the industry to completely reimagine how brand experiences are delivered. Of late, the circumstances have given rise to a “reverse” activation strategy wherein brands bring experiences to consumers’ homes, rather than asking consumers to come to...

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August 5, 2019

How ESPN Leveraged Tentpole Moments in Sports to Go Beyond Linear TV

Consumers today can turn to any number of streaming platforms and networks to enjoy sports-related content. So, to engage fans where they are—and not just in their living rooms—ESPN launched an event series surrounding tentpole moments in sports, each featuring experiences tailored to those particular groups of sports fans. Dubbed “ESPN House,” the series’ first...

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