Watch: Leah Stark of Ecolab in The Studio at EMS 2026
Welcome to Studio Sessions, interviews filmed in the field with the minds behind the moments.…
The Brief: Spidey Apartments and Sun Clubs
This week’s hot takes on hot topics in experiential marketing cover Peter Parker’s Apartment Tour, a…
Experiential Marketing Trend of the Week: Women’s Fitness Activations
Between a thriving women’s pro sports scene, the proliferation of wellness-themed third spaces that skew…
World Cup Experiential: 10 Activations Bringing Soccer Fandom to Life Beyond Stadiums
The FIFA World Cup 2026 round of 32 marks the moment when every match becomes…
Cannes Lions 2026, Part 2: Netflix’s Fan Club, Uber’s Ice Cream Boat, Pinterest’s Manifestival
Our Cannes Lions 2026 coverage continues with more brand action from the annual festival of…
‘Lightning in a Bottle’: How The Knot Recreated Taylor Swift’s Proposal Setting in New York
With Taylor Swift and Travis Kelce’s wedding rumored to take place this July 3, we’re…
The Brief: Margarita Caves and Dragon Solstices
This week’s hot takes on hot topics in experiential marketing cover margarita salt caves, museum…
Experiential Marketing Trend of the Week: Think Pink
If you thought 2023’s “Barbie” movie summer was the end of the pink trend, think…
Special Report: Event Measurement in the AI Age
A new measurement era has dawned. We tapped the experts to find out how refined metrics, AI-optimized tools and an evolving landscape of influence are changing how marketers prove ROI.