Ahhhh, Governors Ball… where half the audience is under 25 and naps on the ground in between (or even during) festival acts. How did brands engage mostly millennial and Gen Z attendees this year? EM checked out the Randall’s Island, NY-based festival June 1-3 and noticed a whole lot of photo opportunities, charging stations, giveaways and viewing areas. And oh yeah, the rain. There was plenty of it. But it didn’t stop fans of headliners Travis Scott and Eminem from getting their money’s worth. Here’s a look at several brand activations and crowds at one of the summer’s first festival experiences.
- Governors Ball 2018: Why Honda Invests in Music Festivals
- Checklist: Is a First-Year Festival Right for Your Brand?
Take a Tour of Governors Ball 2018: