B-to-C Events

Photo Tour: Music Fans Interact with Brands at Governors Ball 2018

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Gov Ball 2018_crowd
Proof of attendees’ excitement and passion for the musical acts.

Ahhhh, Governors Ball… where half the audience is under 25 and naps on the ground in between (or even during) festival acts. How did brands engage mostly millennial and Gen Z attendees this year? EM…

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