Posts tagged with ‘Governors Ball’
How 12 Brands Engaged Festivalgoers at the 2021 Governors Ball
The New York City-based Governors Ball festival, which took place Sept. 24-26, celebrated its 10-year anniversary this summer with brand new digs at Citi Field in Flushing, Queens, and more than a dozen brand activations to engage some 150,000 attendees. The festival featured four stages and more than 70 musical acts, art installations, NYC-themed photo...
State Farm Activates a ‘Neighborhood of Good’ of Tiny Houses at Governors Ball
State Farm has targeted music- and cause-loving millennials with its “Here to Help” lounges at festivals for the last several years. At Governors Ball in New York City, June 1-3, State Farm activated its newest cause-marketing platform, Neighborhood of Good, with a “neighborhood” of tiny houses that allowed festivalgoers to engage in different acts of...
Photo Tour: Music Fans Interact with Brands at Governors Ball 2018
Ahhhh, Governors Ball… where half the audience is under 25 and naps on the ground in between (or even during) festival acts. How did brands engage mostly millennial and Gen Z attendees this year? EM checked out the Randall’s Island, NY-based festival June 1-3 and noticed a whole lot of photo opportunities, charging stations, giveaways...