B-to-C Events

How Hershey’s Navigated its First Year in Esports Events

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lav-kitkat_2019_kevin_haube-54
Kit Kat served as title sponsor of Overwatch League's Rivalry Weekend.

Hershey’s, one of the world’s most well-known brands and non-endemic players in esports, broke down its first year of marketing in the space at the Esports Business Summit in September. From developing…

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