esports activations Archives - Event Marketer

Posts tagged with ‘esports activations’

November 4, 2019

How Hershey’s Navigated its First Year in Esports Events

Hershey’s, one of the world’s most well-known brands and non-endemic players in esports, broke down its first year of marketing in the space at the Esports Business Summit in September. From developing a knowledge-base of the space to forming relationships with talent, Charlie Chappell, head of integrated marketing for Hershey’s, offered insights on how newbie...

read more

April 24, 2019

On the Biz of Esports: A Chat With Xfinity’s Matt Lederer

The Esports Business Summit, produced by Event Marketer and sister publications Cynopsis and Chief Marketer, brings together all sectors of the esports ecosystem, from brand marketers to esports leagues to investment firms to game publishers. The inaugural show in 2018 in Las Vegas offered three days of networking, education and inspiration, and as we gear...

read more

December 7, 2018

Q&A Part One: Esports Pioneer Mike Sepso on Breaking into the Esports Industry

The esports industry is experiencing explosive growth, with revenues in 2019 expected to surpass the one-billion-dollar mark. Now, more than ever, brands are seeking to enter the space and get a piece of the action. But for non-endemic brands, learning the ins and outs of a new industry—the major players, the tournaments, the franchise model...

read more

© 2019 Access Intelligence, LLC – All Rights Reserved. |

[type='submit']
[type='submit']