Citi is sponsoring the Rolling Stones’ 50 & Counting tour, offering experiences celebrating the band’s decades-long contribution to the music industry and to the rock ‘n’ roll world. The tour kicked off May 2 in Los Angeles and wraps June 24 in Washington, D.C.
In its role, Citi is sponsoring the official Rolling Stones app, which offers breaking news, never-before-seen footage and the opportunity for users to push song nominations to the band in real time during concerts, among other features. Dual Instagram photo booths are being placed at each venue, designed to look like a Stones green room from 1972—the year of the band’s legendary American Tour. Fans who use the #StonesVIP hashtag will have their images appear in a gallery on the app and on the Citi branded microsite (www.rsphotobooth.com). From the site, fans can order a custom Instagram print of their photo.
Special opportunities for Citi cardmembers include pre-sale ticket purchases, backstage tours and other hospitality experiences like access to the vintage-style custom lounges reserved for VIPs and other guests. The sponsorship builds on a music platform Citi has worked to build over the past few years, according to Jennifer Breithaupt, svp-entertainment marketing at Citi.
“The Citi brand is about enabling progress for our customers and I can’t think of a better band that represents that idea,” Breithaupt told Buzz. “If you think about the Stones, they’ve been trailblazers for decades, they have an enormous fan base worldwide—their fans are our customers—so it just felt like a good fit and a great continuation of what we’ve been offering in music to date.” Agency: MAC Presents, New York City (On-Site Activations).