Dunkin’ Donuts' Tiny House Highlights a Big Experiential Trend

The Dunkin’ Donuts Tiny House Highlights a Small but Mighty Experiential Trend

The Dunkin’ Donuts Tiny House Highlights a Small but Mighty Experiential Trend

The Dunkin’ Donuts tagline is “America Runs on Dunkin’” and this month the East Coast coffee and snacks chain has created a way for consumers to live it. The Home That Runs on Dunkin’ is a tiny house experience the brand has created in partnership with Airbnb and actress Olivia Wilde, designed to promote sustainable practices while offering a stylish immersion into the chain’s branding and the tiny house-inspired “do more with less” trend. The structure, which is traveling the country, runs on eco-friendly biofuel from 65,000 pounds of used Dunkin’ coffee grounds and features a full-size cedar porch, chef’s kitchen, living room and king-size bed. On top of promoting the program through Airbnb, the brand is offering a 360-degree tour of the tiny house, in addition to all the details of the home’s design and build on a microsite.

 

Take a look at the making of The Home That Runs on Dunkin’:

Photo courtesy: Dunkin’ Donuts

Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the magazine's executive editor. Her travels covering the experiential marketing in dustry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (it's never too late)—and everywhere in between.
View all articles by Rachel Boucher →

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