tiny house Archives - Event Marketer

Posts tagged with ‘tiny house’

October 25, 2018

Green 2.0: How Brands Are Immersing Consumers in Modern Environmental Causes

We used to think about “going green” by way of recycling or using less paper. Those actions are still important and in play, no doubt. But more and more, marketers are developing creative engagements that are immersing consumers in modern environmental issues and in CSR missions. These strategies are getting the attention of cause-supportive millennials...

read more

July 20, 2018

State Farm Activates a ‘Neighborhood of Good’ of Tiny Houses at Governors Ball

State Farm has targeted music- and cause-loving millennials with its “Here to Help” lounges at festivals for the last several years. At Governors Ball in New York City, June 1-3, State Farm activated its newest cause-marketing platform, Neighborhood of Good, with a “neighborhood” of tiny houses that allowed festivalgoers to engage in different acts of...

read more

July 6, 2018

Why the Industry is Embracing the Tiny House Trend

Five brand activations that leveraged the ‘less is more’ mentality  Tiny houses are a big thing right now—the object of TV shows, lifestyle websites and magazine photo spreads. Their dimensions, ranging anywhere from 100- to less than 500-square-feet, have made them a popular choice among millennials, baby boomers or anyone looking to downsize and simplify....

read more

August 24, 2017

Otter Pops Combines its Classic Flavor Ice Brand with the Modern Tiny House Trend

Paying homage to its West Coast roots, the 47-year-old Otter Pops flavor ice brand, a Jel Sert Company product, has activated a beach bungalow-style tiny house sampling activation that is traversing Southern California through the summer season. The Otter Vibes Tour kicked off April 30 at the Walmart Supercenter Store in Lakewood, CA, and will...

read more

SIGN UP FOR UPDATES!

Fill out the fields below to receive the latest news and special announcements from Event Marketer

© 2018 Access Intelligence, LLC – All Rights Reserved. |