Subaru Carves Out Micro-events, Adventure for its 2022 WinterFest Tour

B-to-C Events

Posted on February 15, 2022 by Andrea Zarczynski

Among brands embracing the micro-event trend of 2022 is Subaru, which has reimagined its WinterFest platform as a music and mountain lifestyle adventure tour featuring small, curated and high-touch experiences…

This story appeared in the Spring 2022 issue

Tags:lifestyle tour, outdoor activation, sustainability, tiny home, auto experience, QR code, tiny house, outdoor event, VIP experience, micro-events, festival, dog-friendly events, WinterFest, Subaru

Subaru Carves Out Micro-events, Adventure for its 2022 WinterFest Tour

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