B-to-C Events

How Pop-Tarts Connects with ‘Digital Concert Groupies’

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There’s a new breed of concertgoers emerging in this digital landscape—two out of every three of them has a smartphone, and more than half share content online. Kellogg’s Pop-Tarts is leveraging…

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The Laneige Wonder Lab is on the move, hitting six locations this summer with hydration-inspired experiences. We stumbled upon the tour’s first stop in Orlando, FL, in front of Sephora at Disney Springs,… Sign in to continue reading This article is available to registered users. Email or Username Password Remember Me Forgot Password? Sign In […]
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