Tag: outdoor activation

As adults battle burnout and seek creative, screen-free ways to decompress—look no further than the cozy coloring and grandma hobbies trends—some heritage kids’ brands are rethinking priorities and products to meet the moment.

Temperatures are low but engagement is high this winter as brands bundle up and take their tactics to the slopes. Between the hype around the 2026 Winter Olympic Games, the revamp of X Games Aspen and a particularly snowy season for much of the U.S., it’s no wonder event profs are embracing the cold weather […]

Bricks and kicks collided last weekend at Lego and Nike’s Built to Ball experience in New York, where EM was on-site to scope out the scene and toss a few layups inside the basketball-themed playground. The co-branded activation, hosted Sept. 12-14 on the pier at Brooklyn Bridge Park, showcased the new Nike x Lego set […]

Halloween tends to conjure some of the most creative experiential campaigns of the year. From the spine-tingling events that infiltrate attendees’ psyches, to the playful activations that give them a good chuckle, many brands go out of their way to make their mark on the holiday—and their audiences. This season delivered an Afterlife Train, an […]

Giving proof that we’ll follow your experiences just about anywhere, EM popped off the Superstar lift at Killington, cleared the moguls, hung a left at the famous K1 lodge and cruised right into the Subaru WinterFest national tour kick-off.