outdoor activation Archives - Event Marketer

outdoor activation Archives - Event Marketer

Posts tagged with ‘outdoor activation’

February 15, 2022

Subaru Carves Out Micro-events, Adventure for its 2022 WinterFest Tour

Among brands embracing the micro-event trend of 2022 is Subaru, which has reimagined its WinterFest platform as a music and mountain lifestyle adventure tour featuring small, curated and high-touch experiences under the umbrella of its large presence at eight resorts across the country. The platform, which launched in 2014, is returning to the slopes after...

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January 31, 2022

Get a Quick Overview of Sponsorship Activations from X Games Aspen

Activating in the great outdoors is serving as a pandemic-proof strategy for brands looking to connect with consumers face-to-face, and sponsorship activations at the X Games Aspen, Jan. 21-23 at Buttermilk Ski Resort in Colorado, were no exception. In addition to world-class action sports competitions broadcast by production partner ESPN, the free annual event included...

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January 31, 2022

Comedy Central’s ‘Daily Show’ Crafts a Satirical Art Exhibition for ‘Heroes of the Freedomsurrection’

Political satire is a tricky game to play, particularly when you’re transporting comedic commentary into the physical realm. But it’s in the nature of Comedy Central’s “The Daily Show With Trevor Noah” to strike when the right cultural moment presents itself. Enter: Heroes of the Freedomsurrection, an outdoor public art installation that ironically paid tribute...

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January 18, 2022

Five Steal-worthy Ideas for Cold Weather Outdoor Activations

There’s no better contingency plan than fresh air, and while many markets are under a deep freeze, winter has never deterred brands from perfecting engagement for bundled up consumers. Here we offer five tips for making the most of cold weather outdoor activations. Go Under the Dome Dome structures are not only eye-catching from a...

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