Posts tagged with ‘outdoor activation’
Gaming, AR and Theaters Drive Attendees to CES 2023’s Automotive Booths
The automotive sector’s presence at CES continues to grow, with nearly 300 exhibitors in the dedicated West Hall of the Las Vegas Convention Center at this year’s event, Jan. 5-8, making it one of the largest auto shows in the world. What’s more, automotive and mobility innovations extended beyond the West Hall as concept cars,...
Crisp Air and Crispy Chicken: KFC Crafts the First-ever Winterized Basketball Court
Embracing cold weather is a way of life for Canadians. So with a 360-degree “KFC Buckets Are Life” campaign to hype, and the knowledge that basketball is Canada’s fastest-growing sport, KFC spotted an opportunity. Enter: the KFCourt, the first-ever winterized basketball court, where shooting buckets and eating buckets of chicken align under one “roof”—Toronto’s Gardiner...
Five Steal-worthy Ideas for Cold Weather Outdoor Activations
There’s no better contingency plan than fresh air, and while many markets are under a deep freeze, winter has never deterred brands from perfecting engagement for bundled up consumers. Here we offer five tips for making the most of cold weather outdoor activations. Go Under the Dome Dome structures are not only eye-catching from a...
Seven Tourism-inspired Engagement Tactics Worth Exploring
Much like event professionals, destination marketers are in the business of brand-building, content creation and engaging targets face-to-face to showcase the value proposition of a particular city, state or country. And with an uptick in experiential programming hailing from the tourism industry, there are plenty of crossover lessons to be learned. So we rounded up...