These Events Illustrate the Benefits and Challenges of Activating Outdoors

These Events Illustrate the Benefits and Challenges of Activating Outdoors
clear-day-of-families-2021_11 a family ready to hug metlife stadium

Three Outdoor Events Offer Insights on the Benefits and Challenges of Activating Al Fresco

Activating outdoors may come with its share of obstacles, but as the industry navigates year two of the pandemic, brands continue to prioritize outdoor events as a safer alternative to engaging their audiences…
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This story appeared in the June 2021 issue
Kait Shea
Posted by Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor, digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her at home listening to music and doting on her fur baby.
View all articles by Kait Shea →

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