sponsorship activation – Event Marketer

sponsorship activation – Event Marketer

Posts tagged with ‘sponsorship activation’

October 20, 2021

How iHeartMedia is Scaling Music Fan and Sponsor Engagement

Setting the stage for what hybrid music festivals can deliver to both attendees and brand sponsors, the 2021 iHeartRadio Music Festival went live Sept. 17-18 at T-Mobile Arena in Las Vegas with in-person performances and experiences for consumers. Hosted by Ryan Seacrest, the festival also included a daytime stage and brand experiences on Sept. 18...

read more

October 18, 2021

How YSL Beauty Charmed Gen Z at New York Fashion Week

New York Fashion Week looked different this year, and that was good news for consumers. The high-profile event typically draws 230,000 VIPs, but amid the pandemic, the size of the show was cut in half. The setup paved the way for sponsors like YSL Beauty to take a democratized approach to their activations, catering to...

read more

September 27, 2021

How COVID Helped Democratize New York Fashion Week’s Sponsor Activations

After two virtual seasons, New York Fashion Week (NYFW) made a stylish return to an in-person format. The high-profile show, which ran Sept. 8-12, showcased 90-plus designers and, per usual, inspired a flurry of experiential activity. But it wasn’t quite business as usual. NYFW typically draws 230,000 people to the city, but amid the pandemic,...

read more

Receive the latest news and special announcements from Event Marketer

© 2021 Access Intelligence, LLC – All Rights Reserved. |

[type='submit']
[type='submit']