Posts tagged with ‘sponsorship activation’

January 19, 2024

Executive Q&A: The Strategy Behind Adobe on Main at Sundance Film Festival

For a creative brand like Adobe, Sundance Film Festival is a hot-spot in a cold spot to reach filmmakers and creatives that utilize the brand’s tools daily to deliver works of cinematic art. Over the last 13 years as a lead sponsor, Adobe has leveraged the festival as a platform to merge product announcements with...

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