Posts tagged with ‘sponsorship activation’

February 13, 2023

How Allstate is Leveraging its CFP Partnerships to Own the College Football Scene

You might say that attendees of the 2023 College Football Playoff National Championship weekend in Los Angeles were in good hands. Since the inception of the ESPN-backed tournament nine years ago, Allstate has served as title sponsor of the weekend’s biggest events—Party at the Playoff and the Championship Tailgate. So it’s no wonder that between...

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October 3, 2022

Five Ways P&G Maximizes its Long-running Presence at Essence Festival

Procter & Gamble’s My Black is Beautiful booth at Essence Festival is a much-anticipated attraction at the tentpole, which celebrates Black culture through fashion, food and music. But with a 15-year run and reputation as a fan-favorite at the event comes the challenge of raising the bar and evolving the message in a way that...

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February 7, 2022

Hot Property: Brand Experiences at Scope for Miami Art Week

Art Basel at the Miami Beach Convention Center is one of the more nationally recognized fairs that attracts sponsors during Miami Art Week, but Scope Art Show, which celebrated its 20th anniversary during the events this past November and December, has become a breeding ground for experimental brand installations on the beach. Scope, also known...

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January 31, 2022

Get a Quick Overview of Sponsorship Activations from X Games Aspen

Activating in the great outdoors is serving as a pandemic-proof strategy for brands looking to connect with consumers face-to-face, and sponsorship activations at the X Games Aspen, Jan. 21-23 at Buttermilk Ski Resort in Colorado, were no exception. In addition to world-class action sports competitions broadcast by production partner ESPN, the free annual event included...

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