Tag: sponsorship activation
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B-to-C EventsAmerican Express Partners With Local Businesses to Reward Basketball Fans
They say the best things come in small packages and American Express proved as much with a gifting campaign that surprised and delighted thousands of basketball fans over the holiday season. Leveraging both its Shop Small platform, which promotes small businesses, and its sponsorship of six NBA teams, the brand brought the holiday spirit to […]
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B-to-C EventsToyota Turns a Gas Station into an Eco-Friendly Oasis
Toyota, a 16-year partner of the Environmental Media Awards at Warner Bros. Studios in Burbank, CA, this year transformed a gas station across the street from the event into a green space where it displayed its eco-friendly vehicles and offered guests green-themed sensory experiences, including a shareable photo opportunity and personalized wheatgrass shot glasses. The […]
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B-to-C EventsCover Story: Inside Citi’s Entertainment Sponsorship Platforms
It’s that moment you survey the crowd at a music festival from an exclusive vantage point. That moment your kid plays catch with a professional baseball player. That moment you surprise your sweetheart with the ultimate culinary date night (you rock star, you).