Posts tagged with ‘sponsorship activation’
Corona’s Mobile Locker Room Experience Engages Pacers Fans in Their Backyards
In the absence of packed stadiums, engaging consumers on their own turf has become a fruitful strategy for sponsors in need of fresh ways to connect with sports fans. Take the Corona Tip-Off, an eight-week experiential program that delivered a locker room experience directly to the homes of Indiana Pacers fans from Feb. 22 through...
10 Years of Data on Millennials and Causes: How Brands Fit In
If you think cause marketing tie-ins are an event trend, think again. The latest research contained in the annual Millennial Impact Report, produced by the Case Foundation, reveals that millennials not only want to do good (and want companies and brands to do good)—they want to do more. The 2019 study, which takes into account...
Twitter’s Head of Global Events Talks Experiential at Cannes Lions 2019
Nous sommes arrivés! Event Marketer has touched down at Cannes Lions International Festival of Creativity, a five-day event for marketing, advertising and creative professionals taking place at the Palais des Festival June 17-21. Attended by the crème de la crème of marketing and creative executives, Cannes Lions is far more than networking and high-level meetings...
Sports Sponsorship Roundup: 10 Slam-Dunk Strategies
Sports fans comprise one of the most passionate and powerful demographics in the world. It’s no wonder, then, that top brands consistently bring their A-game to their sports sponsorship activations. From non-endemic companies, like Barilla, to more predictable ones, like Budweiser, sponsors are finding clever ways to bring fans closer to the game, the athletes—and...