Posts tagged with ‘sponsorship activation’
Twitter’s Head of Global Events Talks Experiential at Cannes Lions 2019
Nous sommes arrivés! Event Marketer has touched down at Cannes Lions International Festival of Creativity, a five-day event for marketing, advertising and creative professionals taking place at the Palais des Festival June 17-21. Attended by the crème de la crème of marketing and creative executives, Cannes Lions is far more than networking and high-level meetings...
Sports Sponsorship Roundup: 10 Slam-Dunk Strategies
Sports fans comprise one of the most passionate and powerful demographics in the world. It’s no wonder, then, that top brands consistently bring their A-game to their sports sponsorship activations. From non-endemic companies, like Barilla, to more predictable ones, like Budweiser, sponsors are finding clever ways to bring fans closer to the game, the athletes—and...
American Express Aces the 2018 US Open with AR, Lounges and a Wearable
Amid the throngs of tennis fanatics, scorching temperatures and epic lines at the 2018 US Open, Aug. 27 to Sept. 9 in Queens, NY, a refuge awaited fans and cardmembers alike at the American Express Fan Experience. For 25 years, the financial services giant has partnered with the USTA to deliver exclusive cardmember benefits and...
American Express Partners With Local Businesses to Reward Basketball Fans
They say the best things come in small packages and American Express proved as much with a gifting campaign that surprised and delighted thousands of basketball fans over the holiday season. Leveraging both its Shop Small platform, which promotes small businesses, and its sponsorship of six NBA teams, the brand brought the holiday spirit to...