Posts tagged with ‘sponsorship activation’

June 17, 2019

Twitter’s Head of Global Events Talks Experiential at Cannes Lions 2019

Nous sommes arrivés! Event Marketer has touched down at Cannes Lions International Festival of Creativity, a five-day event for marketing, advertising and creative professionals taking place at the Palais des Festival June 17-21. Attended by the crème de la crème of marketing and creative executives, Cannes Lions is far more than networking and high-level meetings...

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November 6, 2018

Sports Sponsorship Roundup: 10 Slam-Dunk Strategies

Sports fans comprise one of the most passionate and powerful demographics in the world. It’s no wonder, then, that top brands consistently bring their A-game to their sports sponsorship activations. From non-endemic companies, like Barilla, to more predictable ones, like Budweiser, sponsors are finding clever ways to bring fans closer to the game, the athletes—and...

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September 26, 2018

American Express Aces the 2018 US Open with AR, Lounges and a Wearable

Amid the throngs of tennis fanatics, scorching temperatures and epic lines at the 2018 US Open, Aug. 27 to Sept. 9 in Queens, NY, a refuge awaited fans and cardmembers alike at the American Express Fan Experience. For 25 years, the financial services giant has partnered with the USTA to deliver exclusive cardmember benefits and...

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January 19, 2017

American Express Partners With Local Businesses to Reward Basketball Fans

They say the best things come in small packages and American Express proved as much with a gifting campaign that surprised and delighted thousands of basketball fans over the holiday season. Leveraging both its Shop Small platform, which promotes small businesses, and its sponsorship of six NBA teams, the brand brought the holiday spirit to...

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December 12, 2016

Toyota Turns a Gas Station into an Eco-Friendly Oasis

Toyota, a 16-year partner of the Environmental Media Awards at Warner Bros. Studios in Burbank, CA, this year transformed a gas station across the street from the event into a green space where it displayed its eco-friendly vehicles and offered guests green-themed sensory experiences, including a shareable photo opportunity and personalized wheatgrass shot glasses. The...

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