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Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year

B-to-C Events
Posted on July 27, 2021 by Kait Shea

Corona took a direct approach to its 2021 Indiana Pacers sponsorship with elaborate mobile locker room fan activations.[/caption]
Throughout all of the goals, touchdowns, runs and points scored, and all…

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This story appeared in the June 2021 issue
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Kait Shea
Posted by Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor, digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her at home listening to music.
View all articles by Kait Shea →

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