B-to-C Events

‘Fresh and Different’: Mastercard Ambassadors Host Digital Priceless Experiences

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Mastercard’s Priceless Cities platform was built to engage cardholders through exclusive in-person events and experiences. But along with the global pandemic came the need to reimagine those experiences…

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From the badge-holders, to the superfans who can’t get their hands on a ticket, activations at San Diego Comic-Con welcome everyone into the fold, and this year's showing was no exception. Training quarters, surprise game shows, auction houses and carnivals were all on the activation agenda. Join us for a tour.
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